Tuesday, May 24, 2005

 

Mark LaNeve Plays The Q&A Game

The Car Connection has a pretty good Q&A session with GM marketing head Mark LaNeve. I'd suggest reading the whole thing, but this answer in particular shows that he might actually "get it":

TCC: One often hears GM described as an "arrogant" company. Fair?

LaNeve: A lot of the stuff people say, we deserve, but characterizing us as arrogant, that we don't deserve. We'd have to be the dumbest sons-of-guns on earth considering where we are compared to 25 years ago to be arrogant. We are in the biggest fight of our lives.

Refreshing honesty from a corporate executive.

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