Wednesday, March 30, 2005

 

GM's Product Planning Decisions

BlueOvalNews.com (probably not the same Rick Jensen that writes for GM High-Tech Performance mag) takes on GM's product planning decisions in the past 5 years; namely, the money they've poured into platforms that are relatively minor contributors to GM's sales while allowing the high-volume trucks and W-car FWD platform to languish.

I agree with this, but I also think much blame lies in GM's lack of ability to create sales momentum (except for Cadillac). As the '05 Mustang and 300C have demonstrated, it isn't just about volume, but also exposure and excitement. For as good as the Cobalt and G6 may be, they're not the sort of vehicles that will be stimulating a lot of study-hall sketches. And let's not underestimate the ability of a moderate-volume vehicle like the 'stang or LX trio to bring in serious amounts of cash.

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