Wednesday, March 30, 2005
GM's Product Planning Decisions
I agree with this, but I also think much blame lies in GM's lack of ability to create sales momentum (except for Cadillac). As the '05 Mustang and 300C have demonstrated, it isn't just about volume, but also exposure and excitement. For as good as the Cobalt and G6 may be, they're not the sort of vehicles that will be stimulating a lot of study-hall sketches. And let's not underestimate the ability of a moderate-volume vehicle like the 'stang or LX trio to bring in serious amounts of cash.