Wednesday, December 08, 2004


The Biggest Waste Of A Cool Song In A Car Ad...

... has got to be Aerosmith's "Dream On" in the new ads for the Buick LaCrosse. Take out this competent-but-not-exactly-noteworth sedan and replace it with, say, a Corvette (or - gasp - a Camaro replacement), and you've got an amazing ad campaign. Just imagine the one that has the kid racing the slot cars, with it cutting away to maybe a Vette and a GTO running nose-to-nose through the curves. I think it'd make a heck of an ad for the Cadillac CTSv as well. But for this car? It looks like a crass attempt at drawing Baby Boomers into Buick showrooms in an attempt to lower the average age of that marque's buyers by 10 years or so.

Don't get me wrong - this seems like quite a nice car, and it's nice to see GM coming out of the gate so strongly with a marketing campaign. I just see a missed opportunity for GM and its performance cars (the precious few they have left).

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Keep the shiny side UP!. Ray in San Diego**KEYWOR
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